Based in Cape Cod, Mainstay offers HR and Public Relations services designed to seamlessly connect organizations with their communities and workforce.

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Task: As a new business, Mainstay needed a strong brand foundation to facilitate future growth. The main objectives were to develop a distinctive logo, a cohesive color palette, and clear typographic guidelines.

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Results: Mainstay's brand identity is anchored by its unique 'M' logo, which features a woven pattern symbolizing unity and interconnectedness. This design reflects the brand's core values of collaboration, cohesion, and support.

The metaphor of weaving is central to Mainstay’s visual identity, symbolizing the integration and connection within the community and workforce. This theme is consistently applied across all design elements, reinforcing Mainstay’s commitment to fostering unity and support in the organizations it serves.

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Through these strategic brand elements, Mainstay has established a strong, recognizable identity that aligns with its mission to unite the essential threads of an organization, promoting a cohesive and supportive environment.

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Year: 2024
Scope: Brand Identity, Web Design

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